Reckitt Benckiser Conducts Digital Search
Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources identified the brands as...
View ArticleReckitt Benckiser Picks Digital Shop for Cold Remedies
The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol and...
View ArticleReckitt Benckiser Reviews Its Global Media Account
Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not...
View ArticleMeet Havas Worldwide's 2nd Global President
Kate Robertson, who just became Havas Worldwide’s second global president, describes herself as noisy, energetic and “very good with people.” She’ll need all those qualities and more in her new role...
View ArticleReckitt Benckiser Reviews 3 Brands
Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is expected...
View ArticleReckitt Benckiser Expands Its Media Agency Roster
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's...
View ArticleRon Bess Exits Havas Worldwide
Add Ron Bess to the (growing) list of leaders exiting agencies in the past six weeks. Bess, the Chicago-based North American president of Havas Worldwide, is leaving the agency after more than nine...
View Article4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas
Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing. But the...
View ArticleReckitt Benckiser Adds 3 Shops to Its Creative Roster
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and Clearasil,...
View ArticleKey Players at Droga5 N.Y. Take Global Roles
Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now hold those...
View ArticleMcCann Increases Its Share of Reckitt Benckiser
RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson. McCann was awarded RB's...
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